Emarketer puts global generative-ai advertising spend at $18.4 billion this year, up from $4.2…
emarketer puts global generative-ai advertising spend at $18.4 billion this year, up from $4.2 billion in 2024, and industry trackers say roughly 40% of digital video ads are now made by ai. wpp just folded generative search into its books and says that channel alone will take 21.8% of global ad revenue in 2026. the creative industry’s fastest-growing medium is one where nobody remembers who made the ad.
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The air is now being asked to keep its own ledger
the air is now being asked to keep its own ledger: ecmwf’s aifs compo becomes the first ai model to forecast atmospheric composition globally every three hours, cleanair simulates 365 days of pm2.5 over china in ten seconds, and a unified framework maps six pollutants at one kilometer across the whole country. the air now files its own composition report.
read the note →The current is now being asked to draw its own map
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read the note →The soil is now being asked to report its own carbon
the soil is now being asked to report its own carbon: a nix color sensor paired with generative data augmentation predicts soil organic carbon without a lab, random forest drives 74 percent of soil health mapping studies, and sentinel 2 tracks five year carbon change across france and italy from 922 samples. the dirt now files its own carbon account.
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