Meta just made enterprise ai a core business, not a side project. on sept 28 it launched a platform…
meta just made enterprise ai a core business, not a side project. on sept 28 it launched a platform pillar with muse, a business agent, the muse api and muse code, pointed at the same seats microsoft and google are fighting over.
the company that sold ads is now selling workers.
Context
Meta's announcement of September 28, 2026, in a statement from Mark Zuckerberg, says Meta is starting the next major pillar of its business, Meta Enterprise Platform, to help businesses use AI. It says the initial focus is bringing its full technology stack, including the Muse agent, Meta Business Agent, Muse API and Muse Code, to businesses and developers.
It says Chirantan 'CJ' Desai, previously CEO and President of MongoDB, joins as Chief Enterprise Platform Officer reporting to Zuckerberg.
The September 28 date, the pillar framing and the products named (Muse, a business agent, Muse API, Muse Code) match Meta's announcement. The note's 'a business agent' fits 'Meta Business Agent'.
The note says it is 'pointed at the same seats microsoft and google are fighting over'. Meta's announcement speaks of helping businesses grow and does not name Microsoft or Google. That comparison is the author's, and The Verge coverage was not read in full here.
'The company that sold ads is now selling workers' is the author's opinion. 'Core business, not a side project' is a reading of Meta calling it a pillar of its business.
Related work
- Launching Meta Enterprise Platform (About Meta, September 28, 2026) ↗Primary source for the platform, the products named and the leadership hire.
- Meta Enterprise Platform will bring its Muse AI to businesses (The Verge, September 28, 2026) ↗Coverage of the launch; surfaced in search and not read in full here.
Watch next
- Read the Muse API and Muse Code documentation for pricing and availability. Check how Meta describes the enterprise customers it targets.
Sources
Provenance
The note above is reproduced unedited from the original post, first published on Threads on 9 October 2026 at 00:06 IST. Sources are the papers and datasets the note draws on.
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