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The ad click just turned into a conversation with a brand's agent. openai's sponsored agents,…

00:03 ISTby Yethikrishna R

the ad click just turned into a conversation with a brand's agent. openai's sponsored agents, testing since september 16, replace the usual redirect with a clearly labeled chat inside chatgpt where a business agent answers your questions, with shopify and hubspot integrations and wayfair the first confirmed advertiser. the next ad format lives inside the assistant, not the browser.

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