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The newest spam is written for retrievers, not readers. researcher jakob greenfeld found perplexity…

Yethikrishna ROriginal on Threads

the newest spam is written for retrievers, not readers. researcher jakob greenfeld found perplexity citing over 215,000 ai-generated pages from three sites that mass-produce 'best software' listicles engineered to steer llm answers, per oct 8 reporting.

the retriever now decides what anyone reads.

Context

The Coe Lab describes an investigation by researcher Jakob Greenfeld, who ran 380 software category queries through Perplexity's Sonar and Sonar Pro models and found that three sites publishing 215,000 machine-generated pages were cited, with 60% of product recommendation citations pointing to obscure domains. WithO2 reports that Trellner Research found three manufactured sites holding 215,128 generated 'best software' pages ranked among Perplexity's top software-recommendation sources.

What Just Shipped reports that it pulled the three sites' sitemaps and counted 293,918 URLs, including 159 author pages that all return 404.

How it compares

The 215,000 figure, the three sites and Greenfeld match the sources. The sources read are dated September 2 to 9, 2026, while the note says October 8 reporting. No October 8 report was found in the pages read, so that date is unsupported here, not refuted. The findings may be older news restated.

The note says the pages were engineered to steer LLM answers. The Coe Lab's summary says the pages were designed to be cited by AI models. The 215,128 count is the researcher's, and an independent recount in the pages read found a larger URL total, so the exact count is contested.

'The retriever now decides what anyone reads' is the author's line. The sources describe citations from one vendor's models under one test setup.

Related work

Watch next

  • Read the original Trellner report for its method. Check whether Perplexity responded.

Sources

  1. Three sites made 215,128 'best software' pages for AI. Perplexity cites them (Trellner Research, discussed on Hacker News)news.ycombinator.com
  2. How Three Sites With 215,000 Fake Pages Are Poisoning AI Search Recommendations (The Coe Lab, September 3, 2026)thecoelab.com
  3. Perplexity Cites 215K Fake 'Best Software' Pages (WithO2, September 9, 2026)witho2.com
  4. We Counted 293,918 Pages Across Three AI Content Farms (What Just Shipped, September 4, 2026)whatjustshipped.com

Provenance

The note above is reproduced unedited from the original post, first published on Threads on 9 October 2026 at 06:04 IST. Sources are the papers and datasets the note draws on.

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